Developing and Protecting Key Customers
There’s a skill and art in positioning yourself to win, protect and grow those key clients that offer your business the greatest potential.
This session is about identifying the key players in all such clients, and having an effective and successful sales strategy to secure business for the long-term.
Who should attend this session?
Anyone involved in developing and protecting relationships with key customers. Anyone involved in planning and executing how to get the most out of your key customer relationships.
Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.
Agenda
- 13:30 – 14:30 – Webinar presentation
- 14:30 – 14:45 – Break
- 14:45 – 15:45 – Webinar presentation
- 15:45 – 16:00 – Break
- 16:00 – 16:30 – Q&A
What will we cover?
- Identifying the key customers which offer the greatest potential
- Selling to and managing multiple decision makers/ influencers
- Analysing customer performance and creating a key customer plan
- Managing the customer to pull them closer to you, and further from your competition
- Dealing with challenges and threats to the customer relationship
What outcomes can you expect from joining us?
After attending this session, you will:
- Identify where and how they should be spending their time in customer development
- Select and develop the key relationships
- Create a key customer plan to achieve your objectives
- Identify the key opportunities
- Capitalise on the opportunities identified
Who’ll be presenting this session?
Charles Barnascone is a highly experienced trainer, sales coach and business development consultant who has worked with a large number of diverse companies delivering solutions in an innovative way and providing business development support.
There’s a skill and art in positioning yourself to win, protect and grow those key clients that offer your business the greatest potential.
This session is about identifying the key players in all such clients, and having an effective and successful sales strategy to secure business for the long-term.
Who should attend this session?
Anyone involved in developing and protecting relationships with key customers. Anyone involved in planning and executing how to get the most out of your key customer relationships.
Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.
Agenda
- 13:30 – 14:30 – Webinar presentation
- 14:30 – 14:45 – Break
- 14:45 – 15:45 – Webinar presentation
- 15:45 – 16:00 – Break
- 16:00 – 16:30 – Q&A
What will we cover?
- Identifying the key customers which offer the greatest potential
- Selling to and managing multiple decision makers/ influencers
- Analysing customer performance and creating a key customer plan
- Managing the customer to pull them closer to you, and further from your competition
- Dealing with challenges and threats to the customer relationship
What outcomes can you expect from joining us?
After attending this session, you will:
- Identify where and how they should be spending their time in customer development
- Select and develop the key relationships
- Create a key customer plan to achieve your objectives
- Identify the key opportunities
- Capitalise on the opportunities identified
Who’ll be presenting this session?
Charles Barnascone is a highly experienced trainer, sales coach and business development consultant who has worked with a large number of diverse companies delivering solutions in an innovative way and providing business development support.
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