Selling & Assertiveness Skills Made Easy (Buxton)

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Selling & Assertiveness Skills Made Easy (Buxton)

This workshop is funded by the European Regional Development Fund and is hosted by Marketing Peak District & Derbyshire.

Do you want more confidence selling your products? After spending 20 minutes with a potential customer do they walk away empty handed? Do you worry about your prices? Do you know what you are worth? If you can identify with some of these challenges then these workshops are for you. This workshop is thought provoking, fun and interactive, including a mixture of presentations, discussions and practical hands-on putting.

What will I get out of this workshop?

  • More confidence in selling your products or services to potential customers.
  • A better understanding of how to communicate effectively.
  • Say what you mean, diplomatically and confidently.
  • Understanding how the selling process can actually be so easy.
  • Network and share best practice.

What will we cover?

In the morning:

  • Understand the importance of assertive behaviour and what it actually is;
  • Self-assess how assertive you currently are;
  • Understand the difference between passive, submissive, assertive and aggressive behaviour;
  • How communication works both sending and receiving verbal, non-verbal and vocal information/messages;
  • Learn how to say no when you should;
  • How to deal with difficult people.

In the afternoon:

  • Understand who your target customer groups are;
  • Communicate what you really sell;
  • How to build rapport quickly;
  • How to find out your customer’s needs, wants and expectations;
  • Provide the solution for their needs, wants and expectations;
  • Understand how to handle objections and close the sale with confidence;
  • Keep in touch and keep them interested to ensure you secure their return;
  • Create your individual action plan.

This enjoyable training workshop contains a mixture of theory, discussion and practical exercises giving all delegates enhanced skills, knowledge and behaviours in the areas discussed.

Dina Holland, Director of Peak Insight is enthusiastic and passionate about training and coaching and can break down complex business information into simple bite-sized pieces in an enjoyable learning environment. She has over 30 years’ experience in business as a Business Owner, Sales & Marketing Senior Manager & Director, Business Teacher, Master Trainer, Learning & Development Assessor and World Host Trainer delivering numerous workshops and mentoring throughout the UK.

This workshop is free for visitor economy businesses based in Derbyshire to attend as it is funded by the European Regional Development Fund through our ‘Growing and Developing the Visitor Economy within Derbyshire’ project. Attendance will require you to compete an eligibility application form prior to attendance. By booking on to the workshop you are agreeing to attend, should you be unable to attend, failure to cancel your booking within 48 hours of the workshop will result in us invoicing you for £250 + VAT per person; the commercial cost of the session.

Marketing Peak District & Derbyshire Growing and Developing the Visitor Economy within Derbyshire

Marketing Peak District & Derbyshire is delighted to be able to offer visitor economy businesses within Derbyshire a range of fully funded business support workshops.  Our ‘Growing and Developing the Visitor Economy within Derbyshire’ project is funded by: the European Regional Development Fund, Marketing Peak District & Derbyshire, Derbyshire County Council, Peak District National Park Authority, Derbyshire Dales District Council, and High Peak Borough Council.

The wide range of business support workshops are aimed at helping you and your business achieve its full potential and introduce you to new markets and visitors, boosting your competitiveness.

Workshops will be themed under the following strands:

  • Pedal Peak for Business Initiative
  • Inspired by the Peak District
  • Promoting Derbyshire Products
  • Supporting Market Towns
  • Delivery of new and emerging business support needs to boost competitiveness

To qualify for funding your business must be:

  • A visitor economy business (accommodation, attraction, activity provider, food and drink provider etc)
  • Based in Derbyshire
  • Be an SME (less than 250 FTE employees, have a balance sheet of less than €43m and/or turnover of less than €50m and not be more than 25% owned by another business that is not an SME

12 hours of business support is available at no cost for qualifying businesses thanks to  the project funding. If you wish to attend more than 12 hours of workshops then you may be charged at the commercial rate, however, if you are a member of Marketing Peak District & Derbyshire, there is no limit.

To find out more about the business support workshops or becoming a member of Marketing Peak District & Derbyshire, please call 01246 212924.


30 Jan 2019


9:30 am - 4:30 pm


Fully funded for qualifying businesses

More Info

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The Old Hall Hotel
The Old Hall Hotel, The Square, Buxton SK17 6BD, UK
Marketing Peak District & Derbyshire


Marketing Peak District & Derbyshire
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