Marketing Plan

Marketing Made Easy (Buxton)

Every small business is different. However, the common secret of successful businesses lies in a solid marketing plan. This workshop will help you take a fresh look at your business and enable you to make your marketing activities more effective. Whether you have an abundance of marketing experience or are quite new to it, this workshop is suitable for all levels of skills.

Advertising is just one element of your marketing plans and this workshop will explain and explore all the areas of marketing and show you how you can make the most of this important part of growing your business sales and profits.

Are you working with a small marketing budget? Well, we will help you understand what is available to you free of charge and what is worth considering spending money on that is the right fit for your business. This workshop is thought provoking, fun and interactive, it is a mixture of presentations, discussions and practical hands-on training. You will also take away tools and templates to continue working on towards your goals.

The areas covered include:

Who are your target customers?

  • Understand the principles of targeting your customers
  • Creating and maintaining customer profiles
  • Understand your niche and your advantages over other businesses
  • Exploring market research techniques

Know the elements of the Marketing Mix (The 7 P’s), it is not just about advertising!

  • People
  • Product or Service
  • Price
  • Place
  • Promotion mix
  • Physical evidence
  • Process

Putting your plans into action

  • Re-thinking the marketing funnel
  • How to measure your performance
  • Marketing Plan Template
  • Marketing Strategy Template
  • Promotional Plan Template

Finally helping you put together your personal Action Plan

This enjoyable training workshop contains a mixture of theory, discussion and practical exercises giving all delegates enhanced skills, knowledge and behaviours in the areas discussed.

Dina Holland, Director, Peak Insight is enthusiastic and passionate about training and coaching and can break down complex business information into simple bite sized pieces in an enjoyable learning environment. She has over 30 years’ experience in business as a Business Owner, Sales & Marketing Senior Manager & Director, Business Teacher, Master Trainer, Learning & Development Assessor and World Host Trainer delivering numerous workshops and mentoring throughout the UK.

This workshop is free for visitor economy businesses based in Derbyshire to attend as it is funded by the European Regional Development Fund through our Developing and Growing the Visitor Economy within Derbyshire project. Attendance will require you to compete an eligibility application form prior to attendance. By booking on to the workshop you are agreeing to attend, should you be unable to attend, failure to cancel your booking within 48 hours of the workshop will result in us invoicing you for £250 + VAT per person; the commercial cost of the session.

Marketing Peak District & Derbyshire Growing and Developing the Visitor Economy within Derbyshire

Marketing Peak District & Derbyshire is delighted to be able to offer visitor economy businesses within Derbyshire a range of fully funded business support workshops.  Our ‘Growing and Developing the Visitor Economy within Derbyshire’ project is funded by: the European Regional Development Fund, Marketing Peak District & Derbyshire, Derbyshire County Council, Peak District National Park Authority, Derbyshire Dales District Council, and High Peak Borough Council.

The wide range of business support workshops are aimed at helping you and your business achieve its full potential and introduce you to new markets and visitors, boosting your competitiveness.

Workshops will be themed under the following strands:

  • Pedal Peak for Business Initiative
  • Inspired by the Peak District
  • Promoting Derbyshire Products
  • Supporting Market Towns
  • Delivery of new and emerging business support needs to boost competitiveness

To qualify for funding your business must be:

  • A visitor economy business (accommodation, attraction, activity provider, food and drink provider etc)
  • Based in Derbyshire
  • Be an SME (less than 250 FTE employees, have a balance sheet of less than €43m and/or turnover of less than €50m and not be more than 25% owned by another business that is not an SME

12 hours of business support is available at no cost for qualifying businesses thanks to  the project funding. If you wish to attend more than 12 hours of workshops then you may be charged at the commercial rate, however, if you are a member of Marketing Peak District & Derbyshire, there is no limit.

To find out more about the business support workshops or becoming a member of Marketing Peak District & Derbyshire, please call 01246 212924.

Date

22 Jan 2019

Time

9:30 am - 4:30 pm

Cost

Fully funded for qualifying businesses

More Info

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Location

The Old Hall Hotel
The Old Hall Hotel, The Square, Buxton SK17 6BD, UK
Marketing Peak District & Derbyshire

Organiser

Marketing Peak District & Derbyshire
Website
http://www.marketingpeakdistrictandderbyshire.com
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