International Marketing and Selling Cross-Border

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International Marketing and Selling Cross-Border

International Marketing and Selling Cross-Border
Action-Planning Workshop

The world is shrinking by the day and having access to the internet, including via smart phones, means borders are no longer a barrier. You can now access customers around the world the same way you do in your local market, giving you potential for exponential growth.

An effective digital presence enables you to identify potential customers, understand their needs and behaviours and establish a way of managing traffic, either to grow brand awareness, facilitate consumer research into your products or services or attract new leads and customers.

During the morning session you will learn how to create an action-plan for an international digital strategy.

Topics include:
A look at how to use online research tools
Helping you plan for international website optimisation
Looking at creating a strategic approach to social media and social commerce
Understanding how digital lead generation and international B2B can help attract and grow customers from around the world.

The afternoon session will be tailored for selling goods cross-border. Specifically international selling via your website allowing you to test new markets with minimal investment.

Topics include:

Understanding how to operationally set your business up for international selling
International Conversion Rate optimisation
Strategic highly targeted traffic driving strategies for effective selling
Understand eMarketplaces and other sales channels as a new route to market.

Event eligibility:
In order to attend this fully-funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. Register Now

Please note:
Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derby, Derbyshire Nottingham or Nottinghamshire.

We can only accommodate one delegate per organisation on this workshop.


21 Feb 2019


9:00 am - 4:30 pm


East Lodge Country House Hotel
Rowsley, Matlock DE4 2EF, UK
D2N2 Growth Hub


D2N2 Growth Hub
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