Digital Business skills

Digital Business Skills – Are you reaching your target customers? (Belper)

Digital Business Skills – Are you reaching your target customers?

Duration: One Day Workshop and will include a free lunch.

Key areas covered in this one-day workshop include:

In today’s rapidly changing business world and in an increasingly digital-age it’s very rare for those with a physical product or service, to not take advantage of the many channels there are to sell online. Selling a product or service online allows you to reach a wider audience and new customer pockets. However, if it’s an area you’ve never explored or are in the early years of selling online, it can be overwhelming.

Whether you’re self-taught, a novice or just curious, this workshop will give you an overview of where to sell your physical or digital product and/or service online and start to understand the many channels available to you. Take a look here if you are looking for other ways to make money online.

Buying online is impersonal and involves a lot of faith, it is therefore vital to reassure your potential customers that they have found what is right for them, very quickly. To help customers find your business in the first place, you need to know how they search. What are the key phrases customers use to search for your type of product or service? You do need to use them when writing your content.

Driving potential customer numbers has never been so easy, however you need to get customers that will buy from you, that will part with their well-earned money. Social media is just one way to build trust with your customers and keep the conversations going to secure their return and their loyalty.

We know the Peak District & Derbyshire is known and loved by many for its breath-taking views, bustling market towns and pretty villages, historic houses, famous attractions and hundreds of traditional events, such as the unique Derbyshire custom of Well Dressing.

From the high, moorland plateaus in the north, to the steep-sided, deep dales and rolling green hills in the south of the area, the Peak District & Derbyshire has just about any landscape you can imagine in Britain, making it one of the finest areas in the country to go walking. Couple the fantastic scenery with amazing local Food & Drink, the Peak District we want visitors to come and keep coming back. How are you achieving this for your business online? Is your online presence depicting your role as an ambassador for our beautiful area? We will help you do just that.

What will we cover?

  • Introductions and Course Overview.
  • Know who your target customers are.
  • The first 5 seconds – what impressions are you making?
  • Understanding reasons potential customers stay and come back.
  • A Checklist of the technical bits and pieces on your website/online presence.
  • Understand how to make it easy to browse and buy online.
  • Exploring your Multi-Channel options (i.e. all of the places you sell your products) including stop, business property, trade stands, markets, web, social media, phone, email etc.) Then understand how you can move to an Omni-Channel business (i.e. so that all of these channels are connected). Making the most of your web listing with Visit Peak website.
  • Explore promotional/advertising opportunities I.e. advantages/disadvantages of traditional advertising vs digital advertising in order to attract visitors to the Peak District & Derbyshire and advantages of working with local partners, to continue working towards achieving an Omni-Channel approach.
  • S.E.O. The basics to search engine optimisation and keywords, such as Peak District & Derbyshire.
  • Which social media channels to use?
  • How to use social media to reach your target customers.
  • The risks of using social media for business.
  • Online Strategy for your business.
  • Your Personal Action Plan.

What will I get out of this workshop?

  • More confidence in selling online.
  • Revisiting an understanding of your niche and your ideal target customers.
  • Understand your strengths and where you could improve on other opportunities to grow your customer base online.
  • Understand how being working in partnership with Visit Peak website can benefit your business, by increasing customer/visitor numbers.
  • Techniques to practice and guidelines to follow.
  • Network and share best practice.

If you can identify with some of these challenges then this workshop is for you. Whatever your experience, attending can educate, refresh and inspire you to take action back in your business. This workshop is thought provoking, fun and interactive, including a mixture of theory, presentations, discussions and practical hands-on exercises, giving delegates enhanced skills, knowledge and behaviours in the areas discussed.

Dina Holland, Director, Peak Insight is enthusiastic and passionate about training and coaching and can break down complex business information into simple bite sized pieces in an enjoyable learning environment. She has over 30 years’ experience in business as a Business Owner, Sales & Marketing Senior Manager & Director, Business Teacher, Master Trainer, Learning & Development Assessor and World Host Trainer delivering numerous workshops and mentoring throughout the UK.

This workshop is free for visitor economy businesses based in Derbyshire to attend as it is funded by the European Regional Development Fund through our ‘Growing and Developing the Visitor Economy within Derbyshire’ project. Attendance will require you to compete an eligibility application form prior to attendance. By booking on to the workshop you are agreeing to attend, should you be unable to attend, failure to cancel your booking within 48 hours of the workshop will result in us invoicing you for £250 + VAT per person; the commercial cost of the session.

Marketing Peak District & Derbyshire Growing and Developing the Visitor Economy within Derbyshire

Marketing Peak District & Derbyshire is delighted to be able to offer visitor economy businesses within Derbyshire a range of fully funded business support workshops.  Our ‘Growing and Developing the Visitor Economy within Derbyshire’ project is funded by: the European Regional Development Fund, Marketing Peak District & Derbyshire, Derbyshire County Council, Peak District National Park Authority, Derbyshire Dales District Council, and High Peak Borough Council.

The wide range of business support workshops are aimed at helping you and your business achieve its full potential and introduce you to new markets and visitors, boosting your competitiveness.

Workshops will be themed under the following strands:

  • Pedal Peak for Business Initiative
  • Inspired by the Peak District
  • Promoting Derbyshire Products
  • Supporting Market Towns
  • Delivery of new and emerging business support needs to boost competitiveness

To qualify for funding your business must be:

  • A visitor economy business (accommodation, attraction, activity provider, food and drink provider etc)
  • Based in Derbyshire
  • Be an SME (less than 250 FTE employees, have a balance sheet of less than €43m and/or turnover of less than €50m and not be more than 25% owned by another business that is not an SME

12 hours of business support is available at no cost for qualifying businesses thanks to  the project funding. If you wish to attend more than 12 hours of workshops then you may be charged at the commercial rate, however, if you are a member of Marketing Peak District & Derbyshire, there is no limit.

To find out more about the business support workshops or becoming a member of Marketing Peak District & Derbyshire, please call 01246 212924.

Date

23 Jan 2019

Time

9:30 am - 4:30 pm

Cost

Fully funded for qualifying businesses

More Info

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Location

Horsley Lodge Golf Club
Horsley Lodge Golf Club, Restaurant and Hotel, Smalley Mill Road, Horsley, UK
Category
Marketing Peak District & Derbyshire

Organiser

Marketing Peak District & Derbyshire
Website
http://www.marketingpeakdistrictandderbyshire.com
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