Accessibility Workshop … The Purple Pound – how to access your share of a £12.1 billion market! (Bolsover Castle)

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Accessibility Workshop … The Purple Pound – how to access your share of a £12.1 billion market! (Bolsover Castle)

Every business wants to attract and retain new business. The key to this is understanding the needs of potential customers, knowing how to welcome them and being expert in exceeding their expectations.

Whilst many businesses feel that they know all there is to know about delivering an exceptional customer experience, there is a huge and growing market of consumers whose needs are not always well understood: a market comprising of 13 million people and worth £12.1 billion pounds per annum.

That market is ‘accessible tourism.’

But what does ‘accessible tourism’ actually mean?

Did you know that:

  • Less than 10% of disabled people use a wheelchair?
    So, accessibility is about far more than providing level access.
  • 95% of disabled tourists will try to find access information about your venue before they visit you?
    Which means that having the right information on your website in the right place is key.
  • 86% will make a return visit if they have a good experience with you?
    So, by getting it right you will develop a loyal base of repeat customers.

AND, whilst you might think that improving access is expensive

  • Improving your accessibility needn’t cost you a penny!

In addition, with the U.K. just announcing its intention to be the accessible tourism capital of the world, the time to develop your skills and knowledge to be ahead of the game is NOW!

Come along to this unique and dynamic workshop, delivered by two of the U.K.’s leading accessible tourism experts which demystifies accessible tourism and gives you the practical hints, tips and tools you need to help YOUR businesses create a warm welcome for ALL!

OrganiserMarketing Peak District & Derbyshire Growing And Developing The Visitor Economy Within Derbyshire

Organiser of Accessibility Workshop … The Purple Pound – how to access your share of a £12.1 billion market! (Bolsover Castle)

Marketing Peak District & Derbyshire is delighted to be able to offer visitor economy businesses and thei supply chain within Derbyshire a range of fully funded business support workshops.  Our ‘Growing and Developing the Visitor Economy within Derbyshire’ project is funded by: the European Regional Development Fund, Marketing Peak District & Derbyshire, Derbyshire County Council, Peak District National Park Authority, Derbyshire Dales District Council, and High Peak Borough Council.

The wide range of business support workshops are aimed at helping you and your business achieve its full potential and introduce you to new markets and visitors, boosting your competitiveness.

Workshops will be themed under the following strands:

  • Pedal Peak for Business Initiative
  • Inspired by the Peak District
  • Promoting Derbyshire Products
  • Supporting Market Towns
  • Delivery of new and emerging business support needs to boost competitiveness

To qualify for funding your business must be:

  • A visitor economy business (accommodation, attraction, activity provider, food and drink provider etc)
  • Based in Derbyshire (and their supply chain)
  • Be an SME (less than 250 FTE employees, have a balance sheet of less than €43m and/or turnover of less than €50m and not be more than 25% owned by another business that is not an SME

12 hours of business support is available at no cost for qualifying businesses thanks to the project funding. If you wish to attend more than 12 hours of workshops then you may be charged at the commercial rate, however, if you are a member of Marketing Peak District & Derbyshire, there is no limit of events you can attend. 

To find out more about the business support workshops or becoming a member of Marketing Peak District & Derbyshire, please call 01246 212924.


16 Jan 2019


All of the day


Fully Funded Event for qualifying businesses

More Info

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Bolsover Castle
Bolsover, Chesterfield S44 6PR, UK
Marketing Peak District & Derbyshire


Marketing Peak District & Derbyshire
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