An Inspired by the Peak District Case Study
Vintage Adventure Tours was set up a couple of years ago by Steve White, who runs a B&B in Winster with his wife.
At the same time that he was toying with the idea of getting his much loved vintage Model A Ford licenced for tours, he met the Derbyshire Dales business advisor at a business networking event
and seeing the potential in Steve’s business plan, she supported him through the licence application process.
Steve’s application was passed through the licencing committee and he was given permission to get the business set up. He started advertising in April 2014 with the first trip taking place a couple of months later.
During 2014, Steve gave 40 tours and has had several repeat bookings from customers wanting to do a different tour in order to see different parts of the Peak District. The summer of 2015 has seen bookings increase and Steve has been busier than ever.
The idea of using the ‘Inspired by the Peak District’ branding came from the same networking event and he saw the significance and relationship to his business immediately.
For Steve, the star of he show is the landscape; “without the landscape of the Peak District there would be no inspiration and therefore no tours. The joy of the tours comes from sitting up high in the car seeing the landscape as it unfolds… it’s about the landscape and being inspired by it”.
Steve sees the brand as a leveller – a way for any size or type of business to gain from the collective use of the brand to showcase not just their own business but the area as a whole.
Steve is using the brand on the homepage of his website with a link directly through to www.businesspeakdistrict.com and on his email signature. He has the logo on his advertising postcards, leaflets and of course, the car!