An Inspired by the Peak District Case Study
Lomas & Lomas was set up in 2014 when Sharon & Garry Lomas wanted to create unique interiors for their own home. They decided to combine their passions and talents for photography and interiors to create a range of surface pattern designs that reflected their love of the natural world as captured through Garry’s photography.
They began printing their designs onto fabrics to create handmade lampshades and cushions. After a year of testing designs/products and selling photography across the region’s local artisan markets, craft fairs and independent interiors events they decided to take the plunge and open their Hayfield gallery and interiors store in 2015.
Designs begin as images captured by Garry and together the coupe take shapes from these images to create unique abstract & repeating patterns which reflect the Peak District landscape and its wildlife residents.
The gallery is home to Garry’s photography and their range of interiors, which now includes fabrics, wallpapers, cushions, lampshades, aprons, oven gloves, tea towels, table mats and coasters. Sharon also makes handmade candles and diffusers. In 2015 Garry was featured on BBC’s Countryfile, taking Matt Baker on an early morning trip to photograph the Red Deer at Lyme Park.
In 2016 Lomas & Lomas were finalists in the Country Homes & Interiors ‘My Country Business Awards for ‘Best Fabric & Wallpaper Designers’. In 2017 Sharon was a regional finalist in the Forward Ladies Women in Business Awards for “Best Start Up” and together they were finalists in the Northern Design Awards for “Best Designer Maker” category.
The Peak District has always been an inspiration to photographer Garry, who loves the dramatic wild landscapes of the Dark Peak especially with its lush green scenery, heather blooms, vast wild moors and big skies.
Lomas & Lomas designs are rooted in the Peak District and they have developed a colour palette that reflects their local landscapes. Their two most popular designs “Sparrow” and “Parsley”, are now available in matching colours, which reflect what they see as the key components that make the Peak District so special.
Blue reflects the sky, olive for the lush landscape, grey the dry stone walls, mustard the yellow spring gorse and purple for the stunning autumnal heather. In 2017 they joined the Inspired by Peak District initiative as they felt it was the perfect connection for them and communicated exactly what they felt about their brand in one logo.
It was at an ‘Inspired by the Peak District’ networking event that Sharon saw the full potential of incorporating the logo onto their branding and what a combined effort of local businesses could really do together to boost the recognisability of the Peak District on a national and global level.
In January 2018 Lomas & Lomas exhibited at Top Drawer in London (an international interiors trade show held at Olympia) and quickly saw the potential
of reaching an international audience with their story and products inspired by the Peak District.
New packaging is being developed for 2018 that is plastic free and will now carry the ‘Inspired by’ logo. The colours of the landscapes inspire the colour
palette of Lomas & Lomas new 2018 interiors range.
The feedback from buyers was incredibly positive; they felt the story behind the designs and the inspiration of a region was a unique selling point.
The logo features on both Lomas & Lomas and Garry Lomas Photography websites, email signature and is displayed in the gallery, as well as being regularly
posted across their social media platforms.