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Germany Welcome, Free half day workshops

May 10, 2017 @ 10:00 am - 4:30 pm


With Germany being one of the key markets for our upcoming international marketing campaigns, this FREE half day workshop is a must do for anyone looking to capitalise on this important overseas market.

Discover the importance of German inbound tourism to the Peak District and Derbyshire and your business, and find out appeals to visitors from the German-speaking countries. This half day course will provide you with an insight into the culture of German visitors, helping you to understand how to meet and exceed their needs to help grow your business.

This half day workshop studies the German visitor and is broken down into these key areas:

  • German inbound tourism
  • Understand the German visitor
  • Product Knowledge – what appeals

Delivered by Tess Pike this course will enlighten and bring understanding to your staff of why and how we can cater for our German customers.


The workshop is FREE for visitor economy businesses (accommodation, attractions, activity providers, cafes, pubs, restaurants etc) based in Derbyshire.  It is funded by the European Regional Development Fund.

There are 2 half-day workshops available, starting at 10.00 am or 14.00 pm.

Get full details and book your place on Eventbrite

Attendance will require you to compete an eligibility application form prior to attendance.

By booking on to the workshop you are agreeing to attend, should you be unable to attend, failure to cancel your booking within 48 hours of the workshop will result in us invoicing you for £250 + VAT per person; the commercial cost of the session.


Marketing Peak District & Derbyshire is the Destination Management Organisation (DMO) for the area. A private/ public partnership, commuted to the successful & sustainable development of tourism and the visitor economy.






May 10, 2017
10:00 am - 4:30 pm
Event Category:


Marketing Peak District & Derbyshire


Callow Hall Country House Hotel
Mappleton Road
Ashbourne, DE6 2AA
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