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China Welcome

May 25, 2017 @ 9:30 am - 5:00 pm

China is one of the fastest growing markets and is one of our target markets for our current international campaigns.

This workshop will tell you everything you need to know to make visiting Chinese guests feel welcome.

This one day workshop equips both customer-facing and marketing-oriented individuals with valuable insights into the motivations for China’s outbound tourism and the expectations and needs of Chinese visitors to the UK.

Places are limited to one per business.

The course is delivered by Gary Grieve of Capela China, and is extremely interesting and fascinating, it busts myths and brings this overseas visitor to life, helping us to understand their needs and support them on their holiday.

There are 4 modules:

Chinese Travellers Abroad
Useful, relevant and practical background information about Chinese outbound tourism, particularly into the UK.

Chinese tourists’ motivation, needs, expectations and behaviour
Chinese attitudes towards foreign travel, why they travel, what they hope to achieve through travelling, with particular focus on shopping and eating habits. Also looks at different types of traveller.

Product adaptation and Marketing
How to tailor your individual product or service to best match Chinese needs and expectations. Creating a story to make your destination or product memorable, ways of establishing your name and reputation in China.

Chinese language, service and ambience
Communicating with or without knowing the language. Ways to use Chinese with signs and technology to compensate for not speaking the language. Service expectations of Chinese customers.


The workshop is FREE for visitor economy businesses (accommodation, attractions, activity providers, cafes, pubs, restaurants etc) based in Derbyshire.  It is funded by the European Regional Development Fund.

Get full details and book your place on Eventbrite

Attendance will require you to compete an eligibility application form prior to attendance.

By booking on to the workshop you are agreeing to attend, should you be unable to attend, failure to cancel your booking within 48 hours of the workshop will result in us invoicing you for £250 + VAT per person; the commercial cost of the session.


Marketing Peak District & Derbyshire is the Destination Management Organisation (DMO) for the area. A private/ public partnership, commuted to the successful & sustainable development of tourism and the visitor economy.







May 25, 2017
9:30 am - 5:00 pm
Event Category:


Marketing Peak District & Derbyshire


New Bath Hotel, Matlock Bath
New Bath Road
Matlock Bath, Derbyshire DE4 3PX United Kingdom
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